“I see so many breedings where mediocre bitches are paired with Top Studs and the breeder thinks it’s the hottest breeding ever. Very few kennels have the quality of bitches to pair with a Top Stud to produce consistent litters time after time.”

Improper Use of Finances

Improper use of finances is a large factor that contributes to kennel failure. When it comes to finances you must apply basic business practices, incorrect spending can put a strain on any kennel or business. You must take the time to not only research general breeding practices but also invest time in planning a proper business model, calculating risk and choose to act appropriately.

Never think you can buy a kennel and become an overnight success by reading a couple articles online and thinking that is all that’s required to be successful. With financial stress and inexperience you’ll see improper evaluations on breedings and stud fees. People need to understand you need to properly establish yourself before expecting a large return.

Lack of Advertising/Promotion

You NEED TO ADVERTISE.

Invest in your program, and don’t be cheap either.

Again this is probably the biggest key that so many breeders are missing so I will repeat it again:

You NEED TO ADVERTISE!

You need to advertise & promote your Stud & Breedings outside of just your Facebook friends if you want to get your Stud booked and top dollar for your breedings.

It doesn’t matter if you have the baddest dog on the planet if no one gets to see it. Every successful business markets their product. With the rise of social media you can reach several hundred thousand people overnight. Our average weekly reach is just over million people.

You can Advertise in a magazine, have a professional HD Video created, promote on Facebook, Google +, Instagram, Twitter, Pinterest.. the possibilities are endless. You’ll need a following if you expect to sell your pups at a decent price. We can help with building your following, no one does it better than BULLY KING Magazine.

Check our Advertising Rates

Lack of Vision

How often do you see posts of blood from a female in heat followed by “Looking For Stud?” then deciding from a thread full of posts from thirsty Stud owners and then taking the cheapest offer. Nothing says “I have no Vision for my program” better than a last minute post while a female is in heat just starting the search for a Stud.

Thirsty posts from hundreds of Stud owners on the thread isn’t a good look for your Stud either. Without knowing anything about the female, it gives the appearance that the Stud owner would breed to anything for a dollar. Any legitimate breeder with a Top Stud won’t auction their Stud off cheap because they don’t want to devalue their line to make a couple bucks.

Contracts

You need Contracts for EVERYTHING. Everyone is on the same page until money starts to come in, and money makes people act funny. If you don’t have Contracts in place for Stud Service, Co-Owns, Puppies For Sale etc.. You are setting yourself up for failure.

Drama

The bully world is full of drama. As your kennel progresses people will talk down about you and your program. You’ll hear several people bitch online that your stock isn’t good enough, and that anyone who is serious should spend more on foundation dogs for their program.

On the flip side of the coin- if you spend money and invest in quality dogs other breeders will say “anyone can buy a top dog” and boast online their dogs are “produced, not bought” If you’re on the right track others will get jealous, and jealousy breeds envy.

Avoid "drama dog groups on Facebook like the plague: you will get sucked in. If all the group does is hate on others dogs and post "user submitted posts" as a crutch to call out people.. you'll get nothing out of the group. Associate yourself with the winners. Anyone who's successful in this, doesn't have the time to gossip or talk about other people's dogs. 

Remember this quote “people want to see you do well, but never better than them.” In the bully world, most won’t even want you to do well.

Bottom Line

No one ever became a breeder without starting with a dog or dogs that they didn’t produce, and anyone that views you as a threat will bitch and complain.. especially if you’re selling pups at higher prices than them. You can’t please everyone, block it out.. it’s just noise. Follow your vision.

If you argue and use foul language and go back and forth with other breeders slinging insults it reflects poorly on you and your kennel.

Be a Good Sport

If you’re competing in Confirmation Shows-eventually you will lose. Congratulate the winner and don’t bitch and whine or complain about Judges, the Registry etc.. It makes you look childish, and it will turn away customers. Whether the outcome was in your favor or not, thank the registry, the judges and your competitors.

Lastly I will discuss claims and drama that will poison and destroy even the most established kennel.

Never speak or repeat the words of another with out fully understanding the facts. If other breeders are talking about you, unless you’re doing something unethical or wrong.. it’s usually a good thing. Avoid getting sucked into online drama at all costs.

Getting caught up in drama online will put a strain on your time and the energy you should be putting into your program. Not only that, but even if you win the keyboard war, it usually gets heated and you’ll look like an asshole to your buyers and customers will avoid you like the plague.

Many of us have backgrounds, lives that weren’t as pristine or pampered as some of the owners of Show dogs in other breeds. The American Bully & Exotic have given many of us a new direction, an outlet for positivity, or a fresh start.

Now that you’re a business owner, act with professionalism.

Hopefully we’ve highlighted the leading causes of kennel failure and shed some light on some of the growing problems within our community.

Article by Grindhouse Bullies & Texas Size Bullies