Ever notice it's always the same people complaining that their badass Stud keeps getting passed up by others? 99% of the time the one's doing the complaining that have never invested in promoting their kennel. Many seem to think sharing photos of their dog to their Facebook audience is good enough.
Although this is a small start, it has nowhere near the reach Advertising does. If you really want to get your kennel or Stud out there, you need to promote & market him. And don't be cheap and later complain when others see a return.. because they invested in themselves, their Stud or Program. There are a lot of quality dogs that aren't getting promoted properly.
It doesn't matter how badass your dog is if no one gets to see him.